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Design thinking in the marketing process: Explore the problem

Explore the problem, build the right solution, build the solution right and validate your assumptions...

Implementing customer acquisition strategies that work

Traditional linear marketing and sales approaches are much too inefficient to be taken seriously. An approach designed around...

Getting data-driven marketing right: Validating and learning

A simple guide to help SMEs put in place an effective, manageable process to measure customer acquisition efficiency. What...