A killer marketing strategy for SMEs who need to grow [Free download]

A small businesses' guide to identify and solving problems associated with winning customers

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A killer marketing strategy for SMEs who need to grow [Free download]
19/2/2019
A killer marketing strategy for SMEs who need to grow [Free download]
7
min read
A killer marketing strategy for SMEs who need to grow [Free download]
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A killer marketing strategy for SMEs who need to grow [Free download]

It sometimes seems as if the terms ‘marketing’ and ‘strategy’ are dirty words in the SME environment! Our history is littered with examples of failed marketing initiatives and most of us are much too busy to concern ourselves with alien corporate concepts such as ‘strategy.’

But, this is a critical subject for all of us. We all need to win customers; we all need to adapt to changing market conditions; and we all need to ensure that our methods and processes evolve to meet the developing needs of our growing businesses.

This is our practical guide to developing solutions to problems related to winning customers - after all, that is what a ‘marketing strategy’ is. Based on many years experience in the field, it offers a straightforward approach to identifying and solving the marketing problems we all face.

Marketing that works
A killer marketing strategy for SMEs who need to grow [Free download]
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In this document you will learn
  • Three reasons why small business marketing so often falls short
  • What to do if your company's growth rate has stalled or in decline
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3 Reasons Why Small Business Marketing Frequently Fails

Why marketing initiatives go wrong

Small Business Marketing Strategies That Work

Putting the strategy basics in place

Understanding ‘Lean’ and ‘Agile’ marketing for small businesses

Introduction to Lean and Agile

‘Lean’ and ‘Agile’ marketing principles for small businesses

The lean and agile strategic framework

Implementing customer acquisition strategies that work

Efficient Customer Acquisition Implementation

In Summary

An effective ‘marketing strategy’ is a plan to solve clearly identified problems with winning customers. So, the first step in the process is to make sure you have a detailed, objective understanding of the actual problem you face - not what you think the problem is or its symptoms, but the actual problem itself.

Once you have done that you can start to frame and prioritise possible solutions. Deciding which one to go for will involve balancing costs and complexity with the likely positive impact.

You can now start to apply lean and agile methods to building, testing and refining prototype solutions before applying them to your business.

Putting in place effective marketing strategies is simply about taking a rational approach to problem identification and solution - not the application of esoteric management concepts or the next marketing silver bullet!

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