“Design thinking;” “lean management;” “agile marketing;” and “data-driven customer acquisition.” These are very much the current management ‘buzzwords.’ But, what are they? Are they relevant to SME owners and managers? Or are they just the latest in a long line of ‘silver bullets’ that have promised the earth but delivered very little?
For us at Priszm the answer is clear. We have no doubt about the value of these techniques and their importance to SMEs struggling to survive and prosper in a challenging and rapidly shifting business climate.
‘Four Approaches’ is our brief introduction to each of these techniques. Clearly we can only scratch the surface of each topic of each topic in a short e-book. Our aim is to provide a concise introduction and to show why they form the basis of our approach to effective customer acquisition. And, perhaps it will encourage you to take a closer look at these important management tools.
Effective customer acquisition is a core requirement for any business. Unfortunately it has historically been impossible to manage it effectively. Nobody could be sure of which parts of the marketing or sales processes worked or why.
The increasing dominance of digital technologies within the customer acquisition discipline has made effective, unified management of this key function a reality for the first time, offering real competitive opportunities for the SME sector.
In our view lean and agile customer acquisition is something that all SME owners and managers need to evaluate seriously.